Experience management 101: The what, why, and how of XM
Qualtrics
DECEMBER 10, 2020
Experience management (XM) is the discipline of using experience data and operational data (X + O data) to measure and improve every interaction that people have with your company. XM has become an organizational habit by which companies don’t simply sell goods and services – they deliver end-to-end experiences. X + O data.
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