Remove 2002 Remove Engagement Remove Leadership Remove Marketing
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Why Good Customer Experience Starts With Your Internal Culture

Customer Bliss

In today’s episode, I chat with Leslie McNamara , who is the Chief Marketing Officer and Managing Director in workforce development at Citi Retail Services. In her role, Leslie merges workforce development with marketing, working directly with retailers. Such a large undertaking, of course, requires leadership to be on board.

Culture 147
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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

We had Claudia Townsend, associate professor of marketing at the University of Miami at the Miami Herbert Business School, as a recent podcast guest. ” As a result, the focus on aesthetics has become universal in marketing efforts today. . in the UK for my book, Building Great Customer Experiences (Palgrave Macmillan, 2002).

2002 163
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Uncovering CX in China: They’re Ready, Are You?

Beyond Philosophy

Three Truths Every Marketer Should Know about CX in China. China sees us as the thought leadership of Customer Experience. China has potential to leap-frog other markets as it is a massive opportunity. I wrote Building Great Customer Experiences , my first book about Customer Experience, in 2002 with John Ivens.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

The study also notes increasing usage of online resources (social media, review sites, and vendor web sites) which has pushed sales engagement later in the cycle. . They can all be engaged in different parts of the customer journey. B2B journey mapping is more complex. We’ll get to the implications for journey maps in a minute.

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Troublesome Trends & Predictions for 2018

Beyond Philosophy

Having worked in Customer Experience since 2002, I may be too much of a purist. However, after probing further, I learned he was in market research a year ago and changed his job title. Many people jumped on the bandwagon and like my friend in market research, changed their job titles. I am apprehensive about my industry.

2018 125
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How to choose the best reputation management company

BirdEye

How companies manage their online reputation determines their ability to grow in a competitive market. A dedicated reputation management company can automate repetitive tasks, ensuring your brand maintains a robust reputation in the market. This encourages them to engage with your business. But this doesn’t happen automatically.

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Embrace New Ways of Thinking in 2016

Beyond Philosophy

This is gratifying for me because when I wrote about emotions for Building Great Customer Experiences back in 2002, everybody acted like I was mad. Understanding how customer behavior affects revenue, market share, retention, acquisition, etc., Employee Engagement and Customer Experience. My Prediction . is essential.

2016 74