Comm100

MARCH 2, 2022

The value of excellent customer experience (CX) is no secret, nor are the aspects needed to deliver it – and yet many organizations are struggling to deliver on consumer CX expectations. In the same report surveying 600 marketers of director-level and above, 82% believe they are meeting CX expectations.

Customer Expectations 52

Customer Expectations Net Promoter Score 2005 Customer Experience Management 52

Lumoa

JANUARY 23, 2018

Even if your customer service agent or customer insight analyst reads all the comments and even responds them, do you know what decisions you need to make in the leadership team? A study done in London School of Economics in 2005 found that 7 point NPS increase led to an average 1% revenue increase.

NPS 121

NPS Financial Feedback Net Promoter Score 121

ProProfs Chat

DECEMBER 23, 2019

And this starts with understanding the gap between customer perceptions and their expectations of the actual experience. That is your first step forward in adopting a more customer centric approach. Involve Customers by Making Them Part of The Solution. Have A Well-Defined Customer Experience Strategy.

Customer Centricity 96

Customer Centricity Customer Journey Mapping Customers Culture 96

Martin Hill-Wilson

MAY 27, 2015

Engagement Strategies for Contact Centres) with Emma Samuel (Global Corporate Marketing Director at NewVoiceMedia). There is a ton of it: from government level, to research firms to individual brands using research to prove a market demand. It’s all useful if you remember the golden rule of customer insight.

2005 65

2005 2014 2013 2007 65

Currency Alliance

SEPTEMBER 5, 2018

Powerful consumer brands, meanwhile, are building their own coalitions. Coalition programs are gaining steam because, managed, correctly, they solve the biggest problem in loyalty marketing: engaging your long- and mid-tail customers, rather than just 20-25% of the most frequent. In summary: V1.0 Why the coalition model exists.

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

NOVEMBER 16, 2021

If there isn’t, they won’t join your loyalty program, and you lose the opportunity to analyze their data in a growing number of countries/states with privacy legislation, as well as the opportunity to market directly to them. The rewards need to be merchandised so customers are aware of what they can get. Merchandising.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

If there isn’t, they won’t join your loyalty program, and you lose the opportunity to analyze their data in a growing number of countries/states with privacy legislation, as well as the opportunity to market directly to them. The rewards need to be merchandised so customers are aware of what they can get. Merchandising.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52