2005 Consumers Customer Insights Marketing 
Currency Alliance
SEPTEMBER 5, 2018
Powerful consumer brands, meanwhile, are building their own coalitions. Coalition programs are gaining steam because, managed, correctly, they solve the biggest problem in loyalty marketing: engaging your long- and mid-tail customers, rather than just 20-25% of the most frequent. In summary: V1.0 Why the coalition model exists.
Martin Hill-Wilson
MAY 27, 2015
Engagement Strategies for Contact Centres) with Emma Samuel (Global Corporate Marketing Director at NewVoiceMedia). There is a ton of it: from government level, to research firms to individual brands using research to prove a market demand. It’s all useful if you remember the golden rule of customer insight.
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Comm100
MARCH 2, 2022
The value of excellent customer experience (CX) is no secret, nor are the aspects needed to deliver it – and yet many organizations are struggling to deliver on consumer CX expectations. In the same report surveying 600 marketers of director-level and above, 82% believe they are meeting CX expectations.
Currency Alliance
NOVEMBER 16, 2021
If there isn’t, they won’t join your loyalty program, and you lose the opportunity to analyze their data in a growing number of countries/states with privacy legislation, as well as the opportunity to market directly to them. The rewards need to be merchandised so customers are aware of what they can get. Merchandising.
Currency Alliance
NOVEMBER 16, 2021
If there isn’t, they won’t join your loyalty program, and you lose the opportunity to analyze their data in a growing number of countries/states with privacy legislation, as well as the opportunity to market directly to them. The rewards need to be merchandised so customers are aware of what they can get. Merchandising.
Thematic
SEPTEMBER 6, 2018
And as Bill Macaitis , CMO of Slack, says in relation to SaaS companies: “One metric that most SaaS marketers don’t measure frequently, but should, is Net Promoter Score. NPS measures the likelihood of customers to recommend the product.
Lumoa
JANUARY 23, 2018
Even if your customer service agent or customer insight analyst reads all the comments and even responds them, do you know what decisions you need to make in the leadership team? A study done in London School of Economics in 2005 found that 7 point NPS increase led to an average 1% revenue increase.
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