Optimove

MARCH 30, 2023

To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. Almost half of the consumers surveyed have less confidence in the economy compared to 2022. What will motivate them to shop with your brand?

Consumers 94

Consumers Omnichannel 2022 Retail 94

InMoment XI

MAY 30, 2024

In a business landscape that has become digital-first, where consumers’ expectations can change overnight, it has never been more important to the success of your business to be able to understand and leverage data. However, collecting this data can be time-consuming and inefficient without the proper tools.

Social Media 260

Social Media 2024 Document Insights 260

Lumoa

AUGUST 5, 2022

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Companies in the retail space have traditionally leveraged indicators like customer sentiment to better understand their target audiences. Determine the Feedback Trends.

Retail 83

Retail Feedback Consumers Marketing 83

GetFeedback

JANUARY 21, 2019

A successful content marketing strategy relies on good customer feedback. Without knowing what your customers want, it’s impossible to develop valuable content that generates brand loyalty and business leads. In fact, 2018 study by Clutch revealed that 73% of consumers made a purchase based on marketing content they’ve viewed.

Marketing 210

Marketing Healthcare Webinar Blog 210

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

Marketing 69

Marketing 2024 Social Media Download 69

CSM Magazine

APRIL 18, 2023

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

Return on Investment 52

Return on Investment Customer Insights Insights Competitive Advantage 52

SurveySensum

JUNE 4, 2024

Conducting market research is crucial for understanding customer needs, analyzing competitors, and making informed decisions. The key challenge is finding market research tools that are both effective and within budget. So, are there not any market research tools to match the needs of a small business?

2024 52

2024 Marketing E Commerce E-support 52

Maru Group

DECEMBER 13, 2022

Consumer Duty raises the bar of regulatory consumer protection in the financial services sector by shifting the regulation paradigm from a process-driven approach to one based on customer outcomes. What are the Consumer Duty outcomes? By Steve Brockway Maru/Matchbox | December 2022.

Consumers 84

Consumers Net Promoter Score Touchpoint Financial 84

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. Do you offer customers that choice?

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Alida

DECEMBER 4, 2017

When consumers think of the future, they don’t necessarily think of Cadillac. As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. This focus on putting customers at the center of our business benefits us in several important, strategic ways: 1. At least not yet.

Customer Centricity 170

Customer Centricity Marketing Automotive Innovation 170

BirdEye

SEPTEMBER 20, 2023

This article will help your business get ahead by using artificial intelligence in marketing. Here are 11 ways artificial intelligence in marketing in helps you: 1. Competitor insights 4. Customer insights 5. Customer experience 6. Respond to customers 7. Email marketing campaigns 11.

Marketing 62

Marketing Advertising Social Media E-support 62

Forrester's Customer Insights

NOVEMBER 8, 2023

Hindsight Is 20/20 — Foresight Is Priceless How consumers spend, and on what, is of great interest to us; in that data lies kernels of insights that enable brands to shape their marketing strategies to maximize profitable growth and boost total shareholder return.

Consumers 53

Consumers Brands Insights Marketing 53

SurveySensum

MARCH 15, 2024

This is because before launching Company B decided to market research into its target audience, created customer personas, and launched their product only after understanding their audience and market dynamics. This resulted in more relevant downloads and positive feedback from customers. What is a Market Research Tool?

2024 52

2024 Marketing Demo NPS 52

Alida

MARCH 30, 2017

What do you need to succeed in a traditional and established multi-billion dollar industry like the grocery market? Price Chopper Supermarkets, an American grocery chain with 136 stores, has one answer: customer insight. Trimboli highlighted three benefits of using customer insight. In the U.S.,

Customer Insights 145

Customer Insights Insights Webinar Innovation 145

Bold360

FEBRUARY 1, 2017

In one sense, customer insights is something like those paint by numbers books every kid once had, at least before childhood went digital. And that’s where the numbers that undergird customer insights are something like those children’s art projects. But what exactly is meant by customer insights?

Customer Insights 65

Customer Insights Insights Customer Experience Marketing 65

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. broadcast still rocks!

2016 267

2016 Innovation Marketing Insights 267

Alida

NOVEMBER 14, 2019

We celebrated our customers at Insights Day events across the globe, presented our vision and business strategy at Forrester’s CX SF , and went online with Argyle to talk about the customer experience with hundreds of marketing and CX professionals.

Consumers 171

Consumers Events Presentation Insights 171

Centercode

JANUARY 8, 2021

Customer testing, by design, is a gateway to uncovering and acting on exactly that. It relies on target-market users to identify both the best and worst parts of your product before release. It’s different from market research: the feedback is about refining a mostly developed product, not starting from scratch.

2021 98

2021 Customer Insights Insights 2020 98

Forrester's Customer Insights

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 60

Technology Marketing Touchpoint Consumers 60

NetBase

APRIL 6, 2020

Popeyes is apparently staffed with marketing masters, as it keeps hitting home runs – and even wins consumer love during a pandemic. We have five ways brands should adapt their Covid-19 marketing to emulate the spicy chicken brand’s success. Winning Combo for Consumer Love. Take Risks. It’s a fine line to walk.

Consumers 64

Consumers Advertising Social Media Brands 64

Optimove

FEBRUARY 8, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it matters: Excessive generosity in marketing, like giving consumers greater discounts than necessary, can lead to lower profit margins and missed opportunities. It works in the beginning to lure in consumers.

Marketing 52

Marketing Omnichannel Download Sports 52

Forrester's Customer Insights

NOVEMBER 30, 2023

With UN Climate Change Conference COP28 starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability.

Consumers 30

Consumers Marketing B2C Customer Experience 30

Forrester's Customer Insights

FEBRUARY 3, 2021

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

Consumers 57

Consumers 2007 Marketing 2020 57

Alida

DECEMBER 15, 2016

Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. Understand your readers and buyer personas.

Feedback 213

Feedback Marketing Social Media 2017 213

Forrester's Customer Insights

MARCH 28, 2024

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

2024 66

2024 Consumers B2C B2B 66

Forrester's Customer Insights

SEPTEMBER 8, 2023

Inflation is rampant, and beleaguered consumers are reeling from high prices. Has The Economy Got You Down?

Consumers 53

Consumers 2023 B2C Brands 53

Eptica

JANUARY 30, 2019

Date: Wednesday, January 30, 2019 Author: Anne-Claire Bellec - Marketing Director The 4 barriers to meaningful consumer conversations. Author: Anne-Claire Bellec - Marketing Director The reasons that consumers remain loyal to brands goes beyond factors such as product range and price. Published on: January 30, 2019.

Consumers 77

Consumers 2019 Social Media Brands 77

Forrester's Customer Insights

MAY 29, 2024

Introducing the digital double: a consumer-owned, algorithmically driven AI agent. You soon may be able to build an algorithm that makes algorithms work for you.

Consumers 32

Consumers Virtual Agent B2C Technology 32

Forrester's Customer Insights

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

2024 32

2024 Consumers 2023 Brands 32

Optimove

MARCH 28, 2023

Acquisition marketing is a critical component of any successful growth strategy. But during a recession, acquiring new customers can be an even trickier endeavor. On the one hand, brands facing a challenging economic downturn work with limited resources in a competitive market. Where We’re At Consumers are spending less.

Marketing 52

Marketing Download Return on Investment Social Media 52

Eptica

FEBRUARY 28, 2020

Date: Friday, February 28, 2020 Author: Pauline Ashenden - Marketing Manager Why you need to give consumers channel choice to drive engagement. Author: Pauline Ashenden - Marketing Manager The number of channels available to consumers has skyrocketed. But which channels do customers actually want to use, and when?

Consumers 72

Consumers Engagement Social Media Customer Journey 72

SurveySensum

NOVEMBER 22, 2023

Is it the website’s usability, customer journey, or the brand’s overall perception? Are you aiming to boost sales, strengthen customer loyalty, or expand market reach? For example, if you want to increase your online sales, ask customers about their shopping experience on your website. And the best part?

Feedback 52

Feedback Customer Insights Insights E Commerce 52

Forrester's Customer Insights

SEPTEMBER 23, 2020

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumers 60

Consumers Measurement Blog Brands 60

Forrester's Customer Insights

MARCH 11, 2024

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

Consumers 52

Consumers B2C Marketing Customer Experience 52

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

E Commerce 62

E Commerce Marketing Multi-Channel E-support 62

ReviewTrackers

SEPTEMBER 13, 2018

Introduction: Consumer Insights. For many of today’s business organizations, obtaining consumer insights has become one of the most important strategic priorities. Consumer insights also empower businesses to think and become customer-first: an essential ingredient to success in today’s connected world.

Consumers 62

Consumers Insights Social Media Call Center 62

BirdEye

MARCH 9, 2021

Marketers at multi-location businesses have arrived at a true inflection point in which the world of customer acquisition and retention as we once knew it has rapidly shifted. Now new customers instead find the businesses they patronize through searches, social, online listings and referrals. What is Experience Marketing?

Marketing 72

Marketing Multi-Channel Net Promoter Score Customer Centricity 72