Using consumer insight for rebranding: Q&A with Price Chopper’s Sam Trimboli
Alida
JUNE 23, 2016
Founded in 1932, the New York-based grocer Price Chopper (known as Market 32 in some regions) operates 135 stores in the American Northeast. The insight community provides ongoing feedback from customers and helps Price Chopper make better decisions about strategy, branding and marketing campaigns.
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