What’s the next big thing in customer experience?
Smith+co CX
MARCH 10, 2014
We do not claim this is an original thought (way back in 2007 Brian Solis wrote an article titled ‘Social Media is About Sociology Not Technology’ ) but the evidence is that executives continue to focus on the technology rather than the experience. We are of the view that the experience should drive the technology – not the other way around.
Let's personalize your content