Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

Customer Bliss

OCTOBER 11, 2016

Mark’s been with Hilton since 2010 — prior to that he was with MarketBridge and PwC — and one of the most interesting aspects of this episode is walking through his career path and ascension within the Hilton brand all the way up to his global position today. Power-winning guest loyalty program.

Chief Customer Officer 0

Chief Customer Officer Hospitality Travel Hotels 0

ProProfs Chat

OCTOBER 25, 2019

Boost sales. But for a brand to reach that level, earning long-term loyalty becomes a thriving factor. That’s because of long-term customer loyalty results to: Increase word-of-mouth publicity. If your product or service is terrible, no amount of relationship building, sales or marketing will save you.

Customer Relationships 56

Customer Relationships Loyalty Programs Loyalty 2010 56

Second to None

MARCH 22, 2019

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Utilizing a social media influencer’s pull is just as much about increasing brand recognition as it is about increasing sales. But Millennials are being overtaken by the new cohort in town.

Connections 75

Connections Brands 2008 Social Media 75

Second to None

MARCH 22, 2019

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Utilizing a social media influencer’s pull is just as much about increasing brand recognition as it is about increasing sales. But Millennials are being overtaken by the new cohort in town.

Connections 63

Connections Brands 2008 Social Media 63

Retently

NOVEMBER 21, 2018

Do you capitalize on that information to drive more sales, brand engagement, and to attract new clients? The first 100,000 people who joined the program also got a $5 gift card themselves. But back in 2010, the company – while quite big – was still working on building its brand to make it more popular.

Marketing 120

Marketing Social Media Events Net Promoter Score 120

Kustomer

NOVEMBER 25, 2021

It’s funny, I first saw Matt in his CEB days, if you didn’t know that name you probably heard of something called the Challenger Sale. I was at a company called Inside Sales. Challenger Sale was revolutionary. I ran the research practices in sales, which is how we got to know each other. Read More Hide.

Customer Service 98

Customer Service Customers 2010 Net Promoter Score 98