Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

Second to None

MARCH 22, 2019

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Utilizing a social media influencer’s pull is just as much about increasing brand recognition as it is about increasing sales.

Connections 75

Connections Brands 2008 Social Media 75

ProProfs Chat

OCTOBER 25, 2019

Boost sales. But for a brand to reach that level, earning long-term loyalty becomes a thriving factor. That’s because of long-term customer loyalty results to: Increase word-of-mouth publicity. If your product or service is terrible, no amount of relationship building, sales or marketing will save you.

Customer Relationships 56

Customer Relationships Loyalty Programs Loyalty 2010 56

Second to None

MARCH 22, 2019

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Utilizing a social media influencer’s pull is just as much about increasing brand recognition as it is about increasing sales.

Connections 63

Connections Brands 2008 Social Media 63

Kustomer

NOVEMBER 25, 2021

It’s funny, I first saw Matt in his CEB days, if you didn’t know that name you probably heard of something called the Challenger Sale. I was at a company called Inside Sales. Challenger Sale was revolutionary. I ran the research practices in sales, which is how we got to know each other. Read More Hide.

Customer Service 98

Customer Service Customers 2010 Net Promoter Score 98

LiveChat

APRIL 10, 2017

Do you remember your first sale? Authenticity means putting your customers’ needs, wants, and values ahead of making a sale. If a customer reaches out to your company through social media, email, or a blog comment, you can be certain they expect a personalized and timely response. Of course you do.

Customer Retention 28

Customer Retention Loyalty Programs Customers Social Media 28

Kustomer

MARCH 12, 2020

Back in 2010 Matt Dixon wrote an article titled “Stop Trying to Delight Your Customers”, that went against all of the strategies companies currently use to create a positive customer experience and motivate meaningful interactions. I was at a company called Inside Sales. Challenger Sale was revolutionary. Gabe Larsen: (00:58).

2010 52

2010 Customers Multi-Channel Net Promoter Score 52