2014 CEM Consumers Customers 
Beyond Philosophy
NOVEMBER 10, 2014
For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. Whilst the transactional business is more interested in repeat purchases and their frequency, the subscription business is mostly interested in how long customers remain loyal.
Beyond Philosophy
FEBRUARY 2, 2015
When it comes to branding there might be no better way than using music to help a Customer remember your brand promise. Apple and Coke have chosen good songs to create the memory with their Customers. Having a great song, jingle, or score makes the ad create positive emotions in the minds of your Customers. 16 December 2014. <
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Beyond Philosophy
MARCH 16, 2015
Customer Experience continued to be a dominant business issue throughout the world in 2014. They are all working to improve their Customer Experience. I can say with confidence the Customer Experience concept is now a worldwide phenomenon. Of course I know what the Customer Experience is about!”. Are you sure?
Beyond Philosophy
JANUARY 16, 2015
The end of 2014 was really busy. Most experts say that you make an impression on your User (Customer) in three to five-seconds. I tried to take an outside-in look at my website, to see it through the Customer’s eyes. My site needed to adapt to the new standard for websites that Customer’s demand.
Beyond Philosophy
NOVEMBER 4, 2014
That post-purchase anxiety about a decision is a common affliction for Customers. Reducing choices isn’t the answer though, as customers are attracted by large assortments; i.e. they like the feeling of having an abundance of choice. Wine stores play music to put their customers in a happy and relaxed mood. Wine Buying Closures.
Beyond Philosophy
FEBRUARY 3, 2015
Helping your Customers make a decision is an important element in your Customer Experience design. Dobrev asserts that most consumers say they want more choices, but they really want just enough choices. Like the famous discerning fictional heroine Goldilocks, consumers want an amount of choices that is just right.
Beyond Philosophy
MAY 14, 2015
More and more of your Customers believe access to self-service options is essential to their relationship with your business. Their Customer Service Success Blog reported some interesting stats to consider about Customer’s self-service options, including: By 2017, Only 1/3 of Customer service interactions will require human assistance.
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