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‘Sweeping the steps of Customer Experience in 2014? – out with the old and in with the new for 2015

ijgolding

As we approach the last 24 hours before the end of 2014, I feel it is time to reflect on the last twelve months in the world of Customer Experience. Twelve months is not a particularly long time in the context of a lifetime of experiences, yet it is remarkable what progress can be made in 365 days.

2014 85
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‘Customer excellence is here: it’s just not very evenly distributed yet’. The Nunwood 2014 UK Customer Experience Excellence Report

ijgolding

The quote is in fact the very first line of the executive summary of this years Nunwood UK Customer Experience Excellence Report – a report that should be essential reading for any customer experience professional in the UK. Personalisation.

2014 91
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Key Insights from Next Generation Customer Experience: Day One

Experience Investigators by 360Connext

Get real about your experience and brand. Kevin Gibson , Consumer Experience Leader, Humana, shared how Humana has been evolving their brand and the experience to match it. Improving customer experience starts with a commitment to change the culture. curtis kopf (@ckopf1) March 20, 2014.

Insights 236
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Shareholder or Customer First? The difference between Tesco and Amazon

ijgolding

October 2014 was not the best day to be a shareholder of two of the world’s retail giants. I wrote about the ‘Bursting of the Tesco bubble’ in July 2014. Their obsession with growth led them to taking their eye off the ball of why they really exist and what their customers want. The returns will come in time.

2014 116
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Statistics: Is This Big Data’s Biggest Hurdle?

Bob Hayes

The Hottest Skill on LinkedIn in 2014: Statistical Analysis and Data Mining. LinkedIn found that statistical analysis and data mining was the hottest skill in 2014 (see Figure 1). Knowledge of Statistics Needed for Both Analysts and Consumers. Statistics and statistical knowledge are not just for people who analyze data.

2014 111
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Customer Experience Labs: Your Strategic Weapon

Customer Bliss

IBM was among the first larger brands to open a customer experience lab, and at the time they noted three major goals: Enhanced customer insight: The goal was to better predict individual customer behavior across multiple channels. A look inside the Wendy’s customer experience lab outside of Columbus, OH.

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Who will be the next ‘United Breaks Guitars’? Don’t let it be you!

ijgolding

Every time I share the video, it reminds me of the power the consumer has at their disposal in the digital world we live in. Six years after Dave’s experience, we are arguably in an even more commanding position to get our voices heard by the masses, even if the companies we interact with directly appear not to be listening.

2012 127