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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Meanwhile, Alliant Energy’s Net Promoter Score increased by 88%—growing from 17 in 2014 to 32 in 2016.

ROI 252
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Report: ROI of Customer Experience, 2014

Experience Matters

We just published a Temkin Group report, ROI of Customer Experience, 2014. Additionally, the Net Promoter Scores of companies with very good CX ratings average 22 points higher than the scores of companies with poor CX. consumers describing their experiences with and their loyalty to 268 companies.

2014 126
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The Ultimate Customer Experience Infographic, 2014

Experience Matters

Here are links to the research referenced in this infographic: ROI of Customer Experience, 2014. The State of CX Management, 2014. 2014 Temkin Experience Ratings. The Economics of Net Promoter Score. Employee Engagement Benchmark Study, 2014. What Happens After a Good or Bad Experience.

2014 133
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20 Most Popular Customer Experience Matters Posts in 2014

Experience Matters

Here are the 20 posts that were read by the most people in 2014 (in alphabetical order). 14 Customer Experience Trends for 2014 (The Year of Empathy). 2014 Temkin Experience Ratings. 9 Recommendations For Net Promoter Score (NPS) (2011). Net Promoter Score and Market Share For 60 Tech Vendors (2012).

2014 101
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

According to their 2014 US Insurance Shopping study, 28% of the Customers who switched auto insurance providers did so because of “poor experience.”. A Global Shipping company increased its Net Promoter Score (NPS) by 40% points over 30 months. 26 August 2014. < 26 August 2014. < 24 April 2014.

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15 Top CX Posts From 2015

Experience Matters

Report: Net Promoter Score Benchmark Study, 2015. 9 Recommendations For Net Promoter Score (NPS). Report: ROI of Customer Experience, 2014 (see updated 2015 version ). 10 Customer Experience Factoids from 2014 (Infographic). Report: 2015 Temkin Experience Ratings.

2015 75
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Five Proven Ways to Increase Your ROI, By the #1 Attraction on Trip Advisor

Beyond Philosophy

Here are five things they would have done differently to increase their ROI even more: 1. 1 Attraction ” on Thursday, October 30th, 2014. 1 Attraction” on Thursday, October 30th, 2014. ROI on Customer Service–New Research from the Economist Intelligence Unit. 3 Steps to Becoming #1 on Trip Advisor.

ROI 74