2019 Innovation Marketing Rewards Programs 
Currency Alliance
JUNE 16, 2020
For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.
PK
JULY 15, 2019
in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. Following our many years of work in the space, we’re proud of this recognition of not only our own endeavors, but those of our many clients who we have partnered with to bring new and interesting member experiences to market. 1 Truly Understand The Customer.
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Currency Alliance
JANUARY 22, 2020
And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Or, Jeff Bezos’ Amazon.
Magellan Solutions
JULY 12, 2021
Rewards program. The Business Process Outsourcing industry is one of the two principal ‘legs’ of the Philippine economy, generating $26 billion in 2019. But thanks to the early response by companies and innovation such as AI and chatbots , there is only minimal impact to the industry.
Currency Alliance
DECEMBER 13, 2018
As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Marketing teams, and technologies, becoming more deeply intertwined.
Currency Alliance
FEBRUARY 26, 2019
In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. Loyalty marketing has become the runt of the litter compared to other marketing disciplines. A little more context.
Strativity
APRIL 27, 2023
This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands. But the market was peaking.
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