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5 Top Customer Service Articles for the Week of September 9, 2019

ShepHyken

When Loyalty Rewards Expire, So Does A Customer’s Loyalty by Dan Gingiss. Forbes) Rewards programs can be lucrative for loyal customers, but when companies add lots of rules and restrictions to a loyalty program, it can actually have the opposite effect. Most drive repeat business. Follow on Twitter: @Hyken.

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Guest Post: Now is the Time to Implement Effective Ways to Gain and Retain Customer Loyalty

ShepHyken

This week we feature an article by Rakshit Hirapara , a content marketer at LoyaltyXpert. in 2019 and the Coronavirus impact could see growth crash to less than 2%. in 2019 and the Coronavirus impact could see growth crash to less than 2%. Most marketing activities have the goal of getting targets to buy.

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Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester's Customer Insights

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

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Create memories that tell your brand story

CX University

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. In fact, the term has extended its reach beyond the boardroom and is used just as frequently by tactical and operational teams alike, but what does it mean?

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5 digital transformation tips for restaurants

BirdEye

There’s a lot of marketing value in having a storefront – many interested customers who walk by may end making a purchase. The Saxton Group has used a points system to build a successful rewards program. For every dollar that a loyalty program member spends at one of the company’s restaurants, they receive 10 points.

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The Five “Loyalty Truths” Underpinning Our Status as a Loyalty Leader

PK

in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. Following our many years of work in the space, we’re proud of this recognition of not only our own endeavors, but those of our many clients who we have partnered with to bring new and interesting member experiences to market. 1 Truly Understand The Customer.

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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Or, Jeff Bezos’ Amazon.

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