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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. While 2024 has just begun, now’s the time to look ahead if you want to thrive in 2025. All marketing should start with the customer. 

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Customer intent is a treasure trove of actionable data hiding in plain sight

Think Customers

Every time customers interact with a customer service representative, do a keyword search, click through a brand’s website, or engage other touchpoints, they’re giving hints about their interests and intentions. Businesses are eager to unlock insights that can help them adapt to change and reengage customers.

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Hospitality loyalty: 3 predictions that will change the industry

Currency Alliance

How much must they know by 2025 to not become a commodity? As the industry enters a future redefined by human-displacing technologies, much higher customer expectations and competitors such as Airbnb, this can be a devastating oversight. Other than the number of rooms booked, how much do hoteliers know about their guests?

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning. Why are your customers turning away from you?

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

If companies keep operating their loyalty programs like they did in 2000, then by 2025 it’s likely they’ll be investing a lot of money in programs that their customers use only once, and quickly recognize it could be a decade before they reach interesting rewards. Winning loyalty programs in 2025. according to the study.

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Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

Loyalty has been sheltered from change, to some degree, by legacy technology, and by a culture of protectionism around customer data and proprietary loyalty currencies. New regulatory frameworks, such as GDPR and open banking, are going to give your competitors access to data about your best customers. An uncertain future.

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Top Customer Experience Trends for 2021

SmartKarrot

AI is transforming the way businesses interact with customers. As per Microsoft , nearly 95 percent of customer interactions will be through AI by 2025. AI can improve communication and address customer queries. Businesses need to offer an integrative experience to customers. AI to Improve CX. AI is transformative.

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