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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

My Comment: I’ve been studying how different brands are creating successful loyalty programs. 3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values.

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40+ carpet cleaning marketing ideas, strategies, tips & ads 

BirdEye

Here are 10 unique carpet cleaning business names 6 things to keep in mind when rebranding your carpet cleaning business 9 creative carpet cleaning advertisements ideas Where can you advertise your carpet cleaning business for free? How do you advertise your carpet cleaning business for free?

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Customer Experience Best Practices: 10 Tips to Improve CX Today

SurveySparrow

When customers feel valued, understood, and well-cared for, they become vocal advocates, sharing their positive experiences with friends, family, and online communities. In fact, a survey by Nielsen found that 92% of consumers trust recommendations from friends and family over all other forms of advertising. And that’s not all!

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7 proven ways to measure brand equity

Qualtrics

This advantage results in a bias towards buying the brand’s product, even if it's sold at a premium. It comes from the customer attaching their ‘self-image’ to the brand’s messaging. By buying the product, they’re buying into brand values, which they identify with. Ipsos’ Brand Value Creator (BVC).

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more. Purposeful Leadership: Leaders operate consistently with a clear set of values. It is trusted by 92% of consumers.

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153 Customer Service Quotes to Up Your Customer Experience Game

ProProfs Chat

The way to a customer’s heart is much more than a loyalty program. “Courteous treatment will make a customer a walking advertisement.” Loyalty is a brand.” – Shep Hyken. The best advertising you can have is a loyal customer spreading the word about how incredible your business is. Ken Blanchard.

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Psychographic Segmentation: Variables, Examples & Templates

ProProfs Chat

The same applies to advertising and brand campaign efforts. Tailor Your Brand Values. This helps them identify what personality traits they have in common, which further helps them customize their advertisements/marketing to provide them with the most valuable experience.