Lessons on Brand Values from Sinners and Saints
Smith+co CX
OCTOBER 19, 2017
One of the recent falls from grace featured aviation giant, and fifth biggest airline on the planet, Ryanair. The airline revealed that it will now carry 4 million less travellers than planned, reducing the number from 142 million to 138 million. However, the benefit to people and passengers is less clear. It reeks of shallowness.
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