Airlines Customer Base Customer Engagement Customer Insights 
Currency Alliance
DECEMBER 19, 2022
In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. The key is enabling customers to redeem points with a much higher perceived value than the actual cost of delivery.
Currency Alliance
OCTOBER 12, 2021
The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. The value can be immediate.
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LoyaltyPlus
AUGUST 4, 2017
CRM Plus is embedded primarily with our core Loyalty engine LoyaltyPlus, together with our customer engagement offering “EngagementPlus”, which enables the different customer engagement points supported by an engagement strategy which includes campaigning, document management, and a host of other engagement strategies.
Currency Alliance
AUGUST 16, 2019
From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers. Value, that is, to a minority of highly-frequent, high-spending customers.
Currency Alliance
NOVEMBER 17, 2020
It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. putting the customer at the center of your business model. Loyalty marketing has always existed as a primary method for building direct relationships with your customers.
Currency Alliance
APRIL 10, 2021
You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.
Currency Alliance
FEBRUARY 10, 2021
In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Push your team to capture exclusive customer insight.
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