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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Marketing 260
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Empowering Retail Staff: Training for Exceptional Customer Service

CSM Magazine

Key training areas include: Understanding CRM Tools : Navigating and extracting relevant customer insights and data. Feedback Collection : Using CRM to gather and act on customer feedback. Loyalty Programs : Engaging customers with rewards, exclusive offers, and personalized deals.

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

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5 Top Customer Service Articles For the Week of February 24, 2020

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Customer service drives loyalty for Amazon-owned Zappos by Tabitha Cassidy. Or, is it the experience?

2020 105
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5 Top Customer Service Articles of the Week 10-11-2021

ShepHyken

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. 4 Ways to Level Up Your Customer Service in 2021 by Reuben Yonatan. My Comment: Is customer service getting better?

2021 72
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Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value.

Blog 104
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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task. The good news is that with the right strategies and processes in place, retailers can achieve higher levels of customer engagement and build stronger relationships.

Retail 52