BirdEye

MARCH 10, 2022

84% of B2B decision-makers start the buying process with a referral. According to Nielsen, only 33% of customers trust online ads. For B2B companies the average conversion rate for referrals is 11%. The lifetime value of referred customers is 16% higher than customers acquired through any other means.

Marketing 98

Marketing B2C Reference Social Media 98

SurveySparrow

FEBRUARY 22, 2024

By providing a unified view, it enables businesses to tailor interactions for each customer, enhancing satisfaction and loyalty. Personalized Communication: It allows for target communication strategies by segmenting customers based on demographics, behavior, and so on. What is CRM and retention?

Customer Retention 52

Customer Retention 2024 E-support Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2021

Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. Untapped insight in your customer base.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. For starters, it isn’t financially sustainable.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. Engaging employees.

Magazine 52

Magazine Loyalty Innovation 2020 52

CustomerSuccessBox

NOVEMBER 16, 2021

Customer Success (CS) has become synonymous with customer loyalty, customer satisfaction, and a positive customer experience. CS ensures the customer is at the center of the business strategy of modern B2B SaaS firms. It’s much easier to delight your customer when you know exactly what they need.

Customer Success 52

Customer Success Management Webinar Rewards Programs 52