Smith+co CX

NOVEMBER 21, 2017

As a Communications and PR Consultant in B2C and B2C markets, I have always been conscious of what can happen when a poor customer experience is the precursor to poor communications. It happens across the board - from the giant brands to the SMEs. Use brand values to influence your communications strategy.

Communication 28

Communication B2C Airlines Brand Values 28

Forrester's Customer Insights

APRIL 1, 2024

As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values. […]

Marketing 56

Marketing Brand Values Brands Advertising 56

SurveySparrow

MARCH 18, 2020

You can look at revenue in so many ways, and it is a clear indicator of how your salespeople are doing, how your marketing team is faring and the kind of brand value that your company holds. Industries like telecom will usually have lower NPS scores while the consumer electronics industry average is usually higher.

Sales 52

Sales Management Net Promoter Score NPS 52

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. b2c customer experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Net Promoter Score 114

Net Promoter Score Customer Experience B2C CEM 114

NetBase

NOVEMBER 21, 2019

In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. They use it to understand the consumer journey and ways to create relevant touchpoints, for sure, but that’s just scratching the surface. Consumer Experience Understanding & Planning. BrandZ Valuations.

Insights 40

Insights Social Media Consumers Brands 40

NetBase

NOVEMBER 21, 2019

In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. They use it to understand the consumer journey and ways to create relevant touchpoints, for sure, but that’s just scratching the surface. Consumer Experience Understanding & Planning. BrandZ Valuations.

Insights 40

Insights Social Media Consumers Brands 40

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. b2c customer experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Definition 64

Definition Net Promoter Score Customer Experience B2C 64

ViiBE Blog

FEBRUARY 9, 2021

In fact, in a recent poll, 51% of consumers report that they recommended a company to their family and friends after a good client care experience. By integrating best practices from emerging field service management trends, you can enrich your company’s brand value, transforming your business into a best-in-class competitor.

Management 52

Management 2021 Omnichannel Net Promoter Score 52