Remove B2C Remove Brands Remove Customer Retention Remove Loyalty Programs
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Top 5 Customer Service & CX Articles for the Week of September 11, 2023

ShepHyken

There is a segment of customers that are savvy shoppers that demand a low price, fast shipping, easy returns, and appreciation. They quickly switch from one brand to another if these needs aren’t met. Managing the positive impact of a viral moment is key to getting those new customers to come back. must practice.

Article 79
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6 Customer Retention Strategies that are Here to Stay

ClientSuccess

Adding credibility to this statement is a research study by Invesp Consulting which suggests: Existing customers are 50% more likely to try new products and spend 31% more than new users! Increasing customer retention by 5% can increase profits by 25-95%. Personalized Offers Lead to Loyal Customers. Shocker, right?

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Frightening Issues That Haunt Marketers: From Marketing to Mobile 

Optimove

The results revealed that 54% of marketers have chosen to allocate more than half of their marketing budget to new customer acquisition. In contrast, only 13% have opted to invest over half of their budget in customer retention. Marketing Fatigue Scares When customers are tired of marketing, marketers should be scared.

Marketing 119
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Top 10 Loyalty Program Best Practices for B2B Companies

SmartKarrot

While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. Customer loyalty is the base of customer retention. trillion. contact-form-7].

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40 Customer Retention Statistics You Need to Know

GetFeedback

Learn about the top two customer surveys for predicting and increasing customer retention. Anytime a customer cuts ties, you experience the negative impact of customer churn. Here are 40 customer retention statistics that reinforce the growing need for customer experience management.

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Implementing 24/7 Customer Service for Your Business? Here Are 9 Good Reasons Why You Should!

Kustomer

Providing high levels of customer support — and that includes 24/7 provision — goes a long way toward enhancing the customer journey and experience, as well as the credibility of your brand. Being able to hear the voice of the customers interacting with your business is vital to success. Better Customer Retention.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

Comm100’s 2020 Live Chat Benchmark Report found that about 5% of outbound chats are accepted by web visitors and turned into meaningful interactions with the brand. B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B tends to expect responses within 1-24 hours. Conclusion.