Experience Investigators by 360Connext
JUNE 25, 2019
The term “customer experience” usually conjures up images of individual customers in retail or other business-to-consumer (B2C) environments. I am often asked about business-to-business (B2B) as a separate experience. It’s totally different than B2C! How can that be? Click To Tweet.
Experience Investigators by 360Connext
NOVEMBER 2, 2021
Customer personas can be as detailed or high-level as you need them to be, based on your goals and usage of them. A customer persona helps humanize the customer to the point you might refer to them by a fictional name. You’ll notice I didn’t call this a consumer persona or a buyer persona. Let me know.
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Storyminers
JULY 29, 2016
In today’s competitive marketplace, consumers have an increasing amount of choices- and they aren’t afraid to try them. There always seems to be a new product, service, or experience within reach of a brand’s current customer. And as we all know, replacing an existing customer costs 7 times more than retaining them.
Beyond Philosophy
MARCH 25, 2019
Your customers are irrational, too. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. Today we will take a closer look at what irrationality means in a Customer Experience and how it applies to customers’ decision making.
Lumoa
FEBRUARY 9, 2023
The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. It is trusted by 92% of consumers.
ERDM
JANUARY 22, 2019
Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). These interviews uncovered four universal truths of customer experience (CX): • There is a dangerous chasm between the CX fantasy of brands versus the reality that people actually experience.
Storyminers
JULY 11, 2016
With advances in technology, digital and mobile, customers demand more attention—and more value—from the brands they choose. This quick about-face is forcing business decision makers to include customer outcomes in their thinking. It’s no easy feat. There were numerous real-world examples.
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