Optimove

OCTOBER 5, 2023

They see the need as our survey of consumers regarding marketing fatigue revealed that two-thirds of consumers (66%) want fewer marketing messages, and 27% feel they are bombarded by marketing messages. 79% of consumers in our 2023 Marketing Fatigue survey said they unsubscribed from retail brands in the past three months.

Marketing 119

Marketing 2023 Loyalty Consumers 119

Forrester's Customer Insights

OCTOBER 15, 2018

Points and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend.

Loyalty Programs 38

Loyalty Programs Loyalty Consumers B2C 38

ShepHyken

JANUARY 20, 2020

The insight won’t tell you if your customers love you or not, but it will give you an idea of how efficient you are in managing the support experience. How to Run a Customer Loyalty Program by ThriveHive. Loyalty Trends in 2020: How Will This Year Be Different? by Wise Marketer Staff. which drives repeat business.

2020 119

2020 Article Customer Service Loyalty Programs 119

Forrester's Customer Insights

MARCH 20, 2015

After almost every loyalty-related speech I give, I get some variation of the following question: "How does this apply to B2B?" " Sure, customer loyalty programs are most frequently associated with consumer-facing rewards schemes, but earning customer loyalty is very important for B2B companies too.

B2C 45

B2C B2B Loyalty Loyalty Programs 45

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ShepHyken

JULY 15, 2019

My Comment: There are some B2B companies that believe most customer experience strategies are more focused on B2C type businesses. Yes, the retail to consumer industry is full of great examples of brands seizing the opportunity to win over customers with a superior CX, but B2B companies can do the same.

Article 107

Article 2019 Customer Service B2B 107

Beyond Philosophy

APRIL 3, 2016

After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. It’s understandable why TD Bank’s marketing takes this approach to value.

Customer Satisfaction 92

Customer Satisfaction B2C Banking B2B 92

Beyond Philosophy

APRIL 3, 2016

After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. It’s understandable why TD Bank’s marketing takes this approach to value.

Customer Satisfaction 92

Customer Satisfaction B2C Banking B2B 92

Forrester's Customer Insights

NOVEMBER 1, 2022

Use your loyalty program to collect consumer data and boost B2C sales this holiday season.

Loyalty 26

Loyalty B2C Loyalty Programs 2023 26

Strativity

JULY 16, 2020

Sensing that we needed a more clearly defined mission, I developed a growth vision for the company that positioned us more as a consulting firm with a unique ability to use consumer feedback to help companies solve complex marketing and business problems. As we expanded into consultative insights and innovation, we became LRW.

Consulting 52

Consulting B2C Loyalty Programs Social Media 52

Oracle

MAY 23, 2018

Direct-to-consumer sites are taking off in a major way. At the same time, advancements in lightweight SaaS applications allow brands to stand up and test websites, marketing campaigns, and loyalty programs without an army of experts or developers. Brands finally have a direct window to the consumer. The bottom line.

Brands 49

Brands Apparel B2B Retail 49

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Loyalty points make this possible.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

SurveySparrow

MARCH 29, 2023

The business will be able to understand the pain points of the customers and find insights that will help fix them. Use a loyalty program software like 99minds to formulate a reward program that makes them stay with you. This gives you a deeper understanding of their needs, expectations, and preferences.

Customer Journey 52

Customer Journey 2023 Customer Journey Mapping Touchpoint 52

Forrester's Customer Insights

FEBRUARY 13, 2024

I regularly have discussions with clients who want to create a loyalty program.

Loyalty 31

Loyalty Loyalty Programs Brands Customers 31

Forrester's Customer Insights

SEPTEMBER 14, 2022

Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data.

Loyalty 26

Loyalty Marketing Loyalty Programs Customer Insights 26

BirdEye

DECEMBER 8, 2022

Let’s say you’re a business-to-consumer (B2C) company selling retail products. Social media shopping apps make it easy to measure and evaluate business insights. Not all businesses use social media to reach the same goals. How to use them: Create an Instagram or Facebook Shop and link it to your posts and Pages.

Social Media 98

Social Media Brands Entertainment Connections 98

Forrester's Customer Insights

JULY 15, 2019

Consumers are connected, empowered, and experimental. And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn.

Loyalty 44

Loyalty Loyalty Programs 2019 Consumers 44

ProProfs Chat

MAY 6, 2020

Service insight and knowledge are also key to a good experience according to 62% of consumers. (Source: American Express ) Tweet this. What’s more, focus on hiring knowledgeable reps who are aware of the service insights that your company provides to customers. It definitely helps to capture more business effectively.

2020 66

2020 Customer Experience E Commerce E-support 66

SurveySparrow

JANUARY 7, 2021

According to Salesforce, 80% of consumers said, the experience is as important as products. . In the future, approximately 30% of consumers are planning to shop more on online platforms. Good customer service holds power to transform potential consumers into leads. Several brands track consumers’ data to engage with them.

Customer Engagement 52

Customer Engagement Engagement Social Media Net Promoter Score 52

SurveySparrow

MARCH 18, 2020

The kind of insights that you can get from your salespeople based on the lead response time is significant. Industries like telecom will usually have lower NPS scores while the consumer electronics industry average is usually higher. Lead Response Time. The NPS score average depends on the industry. What you measure gets managed.

Sales 52

Sales Management Net Promoter Score NPS 52