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10 Inspiring B2B Loyalty Program Examples from Successful Companies

SmartKarrot

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98
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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

Session topics include how to make the most of customer feedback , the different elements of ROI, employee engagement, the continued role of NPS in measuring customer satisfaction, agile operations, and in-depth measurement and insight, among others. Where: London, UK. Where: Dallas, TX.

2017 50
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Consumer banking: money can’t buy loyalty

Currency Alliance

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40
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50+ Customer Experience Statistics for 2020

ProProfs Chat

Customer Experience ROI Statistics. Customer Experience & Loyalty Statistics. 80% of B2B buyers are not only looking for but expect a buying experience like that of a B2C customer. (Source: Lumoa ) Tweet this. Even they wish to have the same buying experience as customers in the B2C get to enjoy.

2020 66
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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

Many B2C companies use us and they want to talk to their customers, to find out what’s going on. I am a member of their loyalty program, so they greet me, give me a room, and the first thing I do when I get into my room is get on the internet. Why should the customer have to call you back? Just fix it right the first time.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

Many B2C companies use us and they want to talk to their customers, to find out what’s going on. I am a member of their loyalty program, so they greet me, give me a room, and the first thing I do when I get into my room is get on the internet. Why should the customer have to call you back? Just fix it right the first time.