ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omnichannel Events 49

Currency Alliance

JULY 16, 2020

A common method to enhance customer understanding is partnering with other companies through loyalty programs. Let’s look at common spots where loyalty investments are most vulnerable to loss, the benefits of collaboration models and the three best opportunities for loyalty spending. It may, or may not be yours.

ROI 52

ROI Loyalty Loyalty Programs Rewards Programs 52

Teletech

NOVEMBER 5, 2014

For many businesses, one of the most significant benefits provided by a loyalty program is tracking the purchases made by individual customers over time. roi loyaltyprogram' This generates what you might call "longitudinal customer insight." There’s more… To read the rest of this blog posting click here.

Loyalty Programs 60

Loyalty Programs Loyalty Insights ROI 60

InMoment XI

DECEMBER 22, 2022

Whether it’s reducing costs, avoiding customer churn, acquiring new customers, or something else—voice of customer programs will help you get there. Check out some more ideas on identifying and executing ROI opportunities in this Solve for X video. Listening to the Voice of Customer Examples.

Voice of Customer 558

Voice of Customer Net Promoter Score Social Media Call Center 558

CSM Magazine

JULY 14, 2021

A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. This means you can focus your marketing efforts where you’ll see the greatest ROI.”. Why should a brand look to create a community?

ROI 52

ROI Connections Marketing Loyalty Programs 52

ClearAction

JANUARY 28, 2015

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one. Most likely, yes.

ROI 89

ROI Customer Experience Management Customer Experience Management 89

SurveySensum

MARCH 6, 2024

Running upselling or cross-selling campaigns Implementing loyalty programs Bundling products or creating packages Adding add-ons like gift-wrapping for an extra $1 or name-carving for $3 4. Return on Investment (ROI) As in any business venture, you’re bound to make investments. Some may work in your favor while some may not.

Metrics 52

Metrics E Commerce ROI Return on Investment 52

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge. This makes sense.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge. This makes sense.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

ShepHyken

OCTOBER 29, 2023

Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. My Comment: I’m a fan of rewards and loyalty programs for a reason. Done well, they foster repeat business and can lead to true customer loyalty. That sounds like a strong trio, right?

Article 64

Article 2023 Customer Service Loyalty Programs 64

SuiteCX

JULY 31, 2017

Investments in customer loyalty are booming… but do program managers and partners really know the true ROI from these investments? Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 40

ROI Loyalty Measurement Loyalty Programs 40

SuiteCX

JULY 31, 2017

Investments in customer loyalty are booming… but do program managers and partners really know the true ROI from these investments? Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 40

ROI Loyalty Measurement Loyalty Programs 40

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Optimove

APRIL 4, 2023

Combining real-time and scheduled campaigns helps marketers create more effective, relevant, and efficient messaging that delivers better results and drives greater ROI. Some common promotional incentives include: Discounts Bonuses Contests and tournaments Loyalty programs Free trials How do leading forex trading platforms use Optimove?

Loyalty Programs 52

Loyalty Programs ROI Demo Loyalty 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

TechSee

JANUARY 7, 2020

To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. When Verizon restructured its operation in April 2019, one of its first actions was to merge its wireless and wireline customer loyalty programs in order to expand reward possibilities for customers.

Customer Retention 136

Customer Retention Telecommunications Loyalty Programs Wireless 136

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. The report indicated that loyalty program members aren’t always interested in discounts. What’s next?

Customer Centricity 73

Customer Centricity Loyalty E Commerce Loyalty Programs 73

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Hotels Loyalty Programs 52

Alida

JANUARY 19, 2017

No matter how innovative offline retail tactics may seem, ROI is hardly guaranteed. To see significant ROI from experiential retailing, retailers must first develop a deep understanding of the consumers they want to reach. Using customer intelligence to improve the in-store experience.

Retail 167

Retail Apparel E Commerce 2016 167

ClearAction

APRIL 13, 2023

Related articles: CX Annuities Solve CX ROI & Tenure Dilemmas 23 Customer Experience Practices to Stop in 2023 The post Brand Integrity and Your Ideal Customer appeared first on ClearAction Continuum Experience Leadership. Championing brand integrity is the ideal purpose of Chief Customer Officers. Who else is minding the gap?

Brands 62

Brands Chief Customer Officer Loyalty Programs 2023 62

BirdEye

NOVEMBER 20, 2023

Ambassador Ambassador is a versatile platform that manages referral, affiliate, and influencer marketing programs all in one place. It offers customizable campaigns, real-time tracking, and powerful analytics, helping businesses to identify key influencers and track ROI. Yotpo Yotpo leverages customer reviews to boost referral efforts.

E Commerce 63

E Commerce Marketing Multi-Channel E-support 63

Currency Alliance

JUNE 1, 2020

Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. I hate bashing the industry, but a great many loyalty programs still don’t even have this basic equation right. They don’t use the data that customers provide. It is making people more deliberate.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

delighted

JUNE 30, 2022

Here are the broader reasons why referral programs can be such an effective growth strategy for your business. Casper’s referral program actually has 7x higher ROI than their average marketing investment. Referral programs provide significantly higher customer lifetime values and faster conversion rates than other channels.

Sales 81

Sales Reference Net Promoter Score Loyalty Programs 81

SuiteCX

JULY 7, 2017

The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform. It’s designed to give brands visibility on their loyalty program impact in terms of share of wallet, customer segment profitability and loyalty program performance.

Loyalty 40

Loyalty Measurement Loyalty Programs Automotive 40

SuiteCX

JULY 7, 2017

The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform. It’s designed to give brands visibility on their loyalty program impact in terms of share of wallet, customer segment profitability and loyalty program performance.

Loyalty 40

Loyalty Measurement Loyalty Programs Automotive 40

ENGAGE.cx

JULY 18, 2018

And because of that, brands struggle to drive full ROI from both their marketing efforts and physical venues. Are they in my loyalty program? Marketing platforms have a giant blind spot – they totally miss the in-venue customers. CMOs want to know: Who is in my store? Why did they come in?

Hotels 40

Hotels Loyalty Programs Banking ROI 40

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Magazine 52

Magazine Loyalty Innovation 2020 52

ClearAction

DECEMBER 11, 2016

Step into your customer’s shoes and think about it: one part of the company you’re buying from asks you to participate in a survey where you voice certain frustrations, and shortly afterward another part of the company asks you to engage in the loyalty program and promote how wonderful the company is.

Customer Experience 73

Customer Experience Net Promoter Score Loyalty Programs 2010 73

Magellan Solutions

JUNE 15, 2021

Which in turn increases ROI and drives business growth. . Upgrade Loyalty Programs. You can maximize your direct marketing methods with loyalty programs. BPO companies or you may call them direct marketing inbound teleservices merchants offer these services. This is on their own accord.

Marketing 40

Marketing Loyalty Programs Sales ROI 40

BirdEye

APRIL 20, 2023

Better ROI Localized lead generation can produce a better return on investment (ROI) by streamlining your marketing efforts to target customers who are more likely to convert. You can offer free product samples, exclusive deals, or even points if you’re running a customer loyalty program to get them to refer more people.

Social Media 98

Social Media Multi-Channel Metrics Advertising 98

Confirmit

OCTOBER 18, 2018

Preventing customer churn is also in essence the main objective of most customer experience programs, and often the most tangible one as linking customer loyalty to revenue from repeat business and positive word of mouth is a well-established way to fund CX improvement efforts, like the development of a new customer loyalty program.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

SmartKarrot

DECEMBER 4, 2020

But as customer retention became a major goal for these companies, customer success ROI started paying off. Importance of measuring customer success ROI. So, let’s see why measuring ROI is helpful in business. By measuring the end results, or ROI, you are able to know the efficacy of your CS department. Identifying gaps.

ROI 10

ROI Measurement Customer Success Return on Investment 10

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Optimove

JULY 6, 2023

Enterprise retailers who personalize messaging in the online shopping cart see an impressive ROI in a matter of weeks in fewer abandoned carts, increased customer conversions, and higher purchase values. The benefits are compelling. This typically results in a 3-5% increase in incremental revenue.  

E Commerce 52

E Commerce Retail Loyalty Programs Brands 52

ClearAction

DECEMBER 31, 2015

“Customer experience governance is essential to ongoing success, especially in terms of enduring CX ROI (return on investment). . ” Exploring the Elusive ROI of Customer Experience Management. ” 3 Types of Customer Experience Action Essential to ROI. ” Customer Experience Governance: Do This, Not That.

Customer Experience 63

Customer Experience ROI Government Sports 63