Banking Connections Loyalty Rewards Programs 
Currency Alliance
APRIL 15, 2024
Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. This actually is not true.
Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer. Extra what?
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Currency Alliance
OCTOBER 12, 2021
Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.
CSM Magazine
MARCH 22, 2024
Simplicity breeds familiarity, and familiarity breeds loyalty. Scandinavian banks are a great example of a high-end customer experience. Other Retention Tactics That Work Easy-to-use credit options are a great tool in a financial company’s toolkit, but customers’ loyalty doesn’t come easy.
Currency Alliance
JANUARY 22, 2020
The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.
CustomerSuccessBox
MARCH 25, 2021
Banking: 75%. Clients prefer to stay with banks for decades and the only reason they switch is usually tied to relocation or other professional reasons. The telecom companies also lay an emphasis on loyalty and reward programs to retain users. The reason could be low exit barriers and a highly competitive market.
CSM Magazine
MAY 24, 2021
Customer engagement is the process of strengthening your emotional connection with your customers. At the time of this pandemic where physical interactions are eliminated or social distancing is introduced, how will you be able to engage with customers and continue to connect with them on a deeper level? Improve Your Loyalty Program.
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