Brand Values Communication Customer Centricity Leadership 
InMoment XI
MARCH 27, 2024
The automotive industry relies heavily on brand perception. Positive perceptions lead to increased sales and customer loyalty, while negative perceptions can harm sales and brand value. Customer experience improvement. Managing your brand reputation involves listening to and acting on the Voice of the Customer.
Experience Matters
SEPTEMBER 10, 2015
We just published a Temkin Group report, Creating and Sustaining a Customer-Centric Culture. Here’s the executive summary: Temkin Group defines culture as how employees think, believe, and act, and if an organization wants to differentiate its customer experience, it must address each one of these areas.
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ijgolding
JUNE 9, 2015
You must absolutely believe that enabling an organisation to be more customer centric is the ‘right thing to do’ – right for the customer; right for the employee; and right for the shareholder. Not only that, the Customer Experience is not the responsibility of a CXP – it is the responsibility of the WHOLE ORGANISATION.
Experience Matters
JUNE 4, 2015
Comcast earned terrible ratings in both the 2015 Temkin Customer Service Ratings (last place out of 278 companies for the 2nd year in a row) and 2015 Temkin Experience Ratings (291st out of 293 companies). Unless the company develops a more customer-centric culture, then adding people will at best only create superficial improvements.
Daniel Group
JULY 1, 2023
In today’s competitive business landscape, customer experience (CX) plays a pivotal role in shaping brand perception and customer loyalty. It’s time to assess whether your CX efforts align with your brand values and if they are positively impacting your business.
Experience Matters
APRIL 3, 2015
Our research has shown that customer-centric organizations demonstrate four CX core competencies : Purposeful Leadership :Leaders operate with a clear, well-articulated set of values. Compelling Brand Values : Brand attributes drive decisions about the company treats customers.
Clicktools
MAY 18, 2017
If you haven’t read the report (or at least the executive summary), I strongly recommend that you do, but even if not, you’ll still see some value in understanding how technology plays a critical role in running a customer-centric company. Compelling Brand Values : Deliver on your brand promises to customers.
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