BirdEye

DECEMBER 26, 2023

The brand has invested time and resources in becoming the #1 choice in fitness for millions of Americans. Brand awareness vs. Brand salience Brand awareness and brand salience are two distinct but equally important aspects of brand management.

Brands 104

Brands Social Media Competitive Advantage Measurement 104

BirdEye

FEBRUARY 23, 2024

Each department is vital to any successful organization: the marketing department fuels the hype, finance manages the cash flow, and operations keep the engine running smoothly. Each type of communication is crucial for managing a company’s public image and internal harmony.

Communication 62

Communication Multi-Channel Culture Social Media 62

Lumoa

MARCH 8, 2023

To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. This can be achieved by living up to customer promises and delivering a unique brand experience. Telcos must create a culture that values innovation and collaboration.

Customer Centricity 83

Customer Centricity Telecommunications Webinar Feedback 83

Quadient

OCTOBER 28, 2021

The State of CX: A series on customer experience trends and beyond - EX drives CX. The evolution from customer communications to the more comprehensive approach of customer experience management represents the sea change in how businesses view their approach to customer growth and retention.

Customer Experience 52

Customer Experience 2021 Customer Journey Mapping 2020 52

Experience Matters

JANUARY 20, 2015

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

2015 108

2015 Customer Connectedness Net Promoter Score 2014 108

ClearAction

FEBRUARY 7, 2016

Customer Experience Articles. Customer experience articles. Tools, techniques, and case studies catalyze your customer experience management success. Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs.

Article 48

Article Customer Experience 2009 White Paper 48

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. The stakes are high, with 91% of customers admitting they'd switch to a competitor following a poor customer experience.

Measurement 62

Measurement Brands Social Media Net Promoter Score 62