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24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands

Storyminers

And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Stop trying to “satisfy” customers.

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Don’t Do Digital Transformation, Design It

Storyminers

That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein. Wittenstein agreed that with the arrival of more technology at the front end of engagement, marketing and customer experience are aggressively coming together. Customer Retention Strategies from 25 CX Experts.

Culture 59
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Why You Need To Design CX Change, Not Just Do It

Storyminers

That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein, who caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement.

Culture 45
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North America’s Must-Attend Customer Service Strategy Meeting Hits NYC

CSM Magazine

The customer service department is too often referred to as “just a cost center”. As experience overtakes price and product as a key brand differentiator, customer service is being recognized as the face of, and driver for, organization-wide strategy. Director, Customer Service and Support, Microsoft.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. Brand experience is a very close concept to customer experience, except the latter, refers to how customers reflect on your company. Customer churn is the opposite of retention.

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Don’t Do Digital Transformation, Design It

Storyminers

That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein. Wittenstein agreed that with the arrival of more technology at the front end of engagement, marketing and customer experience are aggressively coming together. Customer Retention Strategies from 25 CX Experts.

Culture 40
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CX Experts We Love

Wootric

Why we love Clare: She’s a digital nomad, keynote speaker, Founder of CMXperience , and shares her personal thoughts and experiences on The CX Nomad. Why we love David : He’s VP of Customer Insights at Ancestry.com. Lisa also contributes to social good movements throughout the Bay Area. Melinda Gonzalez. To reduce churn?