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Your Brand is Only as Strong as Your Weakest Link

ShepHyken

This was a major brand with locations throughout the US. I’m sure that any executive of this brand would cringe at the response the manager gave me… “I really shouldn’t expect the same service or quality I’m accustomed to…” Really?! The logo is the logo, and the brand is the brand! You know the answer.

Brands 86
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What Company Do You Admire Most??

ShepHyken

I found the answers insightful: 37% want to be like the Ritz-Carlton 25% want to be like Ace Hardware 22% want to be like Amazon 16% want to be like Uber Regardless of the survey results, I’d love to take a piece of each of these brands and roll it into what we do – especially if we’re not already doing it.

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5 Top Customer Service Articles of the Week 12-26-2022

ShepHyken

Retail TouchPoints) Even in a time of increasing economic pressures, today’s consumers need brands to give them more than just discounts. They expect their favorite brands to connect with them on a human level. True loyalty programs make customers feel special and connected to the company. Follow on Twitter: @Hyken.

2022 65
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5 Top Customer Service Articles of the Week 8-2-2021

ShepHyken

(CustomerThink) In a world where smartphones are ubiquitous and 76% of adults living in advanced economies have a world of information at their fingertips, it should be no surprise that the future of marketing lies in tapping into the customer’s online experience. What Does Customer Loyalty Mean For Your Business?

Article 96
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5 Top Customer Service Articles of the Week 11-8-2021

ShepHyken

The four lessons come under the topics of innovation, managing detail, creating memorable experiences, and creating a unique sensory experience. 7 Best Practices to Handle (and Ace) Customer Interactions by Aayushi Sanghavi. (G2) Here are some tips to improve the digital customer experience for your target audience.

Article 94
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A Dozen Crazy Customer Touchpoints Translated

Experience Investigators by 360Connext

No matter what language they speak, there’s typically a barrier between the language brands use internally and the language customers use while trying to get something done. Mixed message can make their way into signage, marketing materials, online experiences, and countless other touchpoints within every customer journey.

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5 Top Customer Service Articles of the Week 9-5-2022

ShepHyken

(CMSWire) We know that customers expect answers to service inquiries within an hour, and they also expect their online experiences to be convenient and fast, with their questions answered and their goals accomplished. How has the ongoing digital evolution impacted how customers view patience today? It’s that simple.

Article 68