Building a Better Loyalty Program (and the Reward for Getting It Right)
BlueOcean
DECEMBER 13, 2022
Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. But McKinsey reports that approximately two-thirds of programs are not succeeding in delivering real value.
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