Communication Customer Focused Customer Service Training Loyalty Programs 
ShepHyken
OCTOBER 25, 2021
(Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer loyalty is no more than repeat transaction behavior.
ShepHyken
DECEMBER 17, 2023
As the customer journey continues to evolve into something more dynamic and diverse, it’s imperative to think about ways of optimising your (hopefully) amorous customer relationships through your business communications. Customers accumulate points for every pound they spend to earn discounts on future products and services.
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ShepHyken
DECEMBER 7, 2020
Titled “The NOW of Work,” the ebook focuses on what’s new in technology, employee communication and motivation, and more. Six Steps for Improving Customer Engagement and Loyalty by Genelle Kunst. Chain Store Age) Establishing a loyalty program is a fundamental first step to improving customer loyalty.
ShepHyken
JUNE 6, 2022
The strategy I’ve been sharing with my clients is to proactively communicate problems, have 100% transparency (hide nothing), and provide plenty of information and updates. The more information a customer has, the more comfortable they will feel about an experience that’s less than perfect because of the aforementioned reasons.
ShepHyken
MARCH 5, 2018
The Six Cs of Loyalty Program Marketing by Rick Boubelik. Colloquy) For loyalty marketers searching for a way to stay ahead of the competition and keep shoppers happy, the Six Cs of Loyalty are a great way to streamline how you’re thinking about each communication, offer or benefit.
ShepHyken
FEBRUARY 26, 2018
My Comment: Customers are more demanding than ever, especially when it comes to the customer experience. They know what good service is and expect it. This, according to the article, can put a company that’s not customer focused in a “fragile” position. Why Paid Memberships Are the New Loyalty by Doug Stephens.
ShepHyken
OCTOBER 11, 2021
And, it’s not about being “over-the-top,” but simply doing what customers expect. The topics covered include quick response times, providing self-service options, different ways customers can communicate with you (phone, email, chat, text, etc.), What customers don’t want any or all of that? Same for CX.
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