Alida

APRIL 5, 2017

What does it look like, and how should providers implement it in their practices and hospitals? Apple, for instance, has discovered how to amass an almost cult-like following of loyal customers by delivering groundbreaking product innovations and an immersive and engaging in-store experience.

Retail 154

Retail Customer Base Rewards Programs Insurance 154

Second to None

FEBRUARY 4, 2020

Another industry that is utilizing direct communication with customers is hospitality. These brands commonly use their mobile application to implement rewards programs and other opportunities meant to provide added-value to the customer and convince them to return to your brand.

Consumers 67

Consumers Hospitality Rewards Programs Retail 67

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? Disruptors show us how it’s done.

Magazine 52

Magazine Loyalty Innovation 2020 52

Inbenta

JUNE 30, 2021

Tourism, hospitality, and leisure companies have been extremely touched by the Covid pandemic, with thousands of canceled flights, hotel bookings, and more. TravelClub is the leader reward program in Spain with over 6 million subscribers. Chatbot examples in the travel & leisure industry. TravelClub.

Insurance 105

Insurance Airlines Travel Healthcare 105

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Loyalty’ must be delineated from ‘points programs’ or ‘rewards programs’.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

C Space

JUNE 15, 2020

Band-Aid is dedicated to inclusivity and providing the best healing solutions in colors that recognize a range of skin tones,” said Megan Koehler, communications leader at Johnson & Johnson Consumer Health. Starbucks’s investment in mobile orders and its digital rewards program was already paying off pre-pandemic.

2020 52

2020 Brands 2005 Rewards Programs 52