BirdEye

DECEMBER 8, 2022

About: Social networking sites are designed to connect people in a shared online space. Social networking sites also encourage people to engage and communicate with the brands and businesses they know and love. In fact, studies show that customers spend 20%–40% more money on brands that have interacted with them on social media.

Social Media 98

Social Media Brands Entertainment Connections 98

SurveySparrow

SEPTEMBER 27, 2023

Entertainment and Content Recommendations: Streaming platforms and music services leverage big data for content recommendations, keeping users engaged. A user-friendly survey platform empowers you to effortlessly collect and analyze customer feedback, making data-driven decision-making a breeze.

Customer Experience 52

Customer Experience E Commerce Loyalty Programs Social Media 52

BirdEye

OCTOBER 27, 2023

The ultimate goal of a customer acquisition strategy is to increase a company’s customer base, boost revenue, and ensure sustainable business growth. It encompasses both online users and offline prospects, examining how customer journeys connect with sales funnels. Enhance your efficiency with Birdeye Messaging.

Social Media 57

Social Media Multi-Channel Advertising Customer Retention 57

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. This can produce conflicting and confusing customer experiences.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Bold360

APRIL 27, 2017

JetBlue also allows for customers to donate points to a charity they feel connected to or passionately about, a great personal touch to show they understand it’s not all about dollars and cents. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever.

Tourism 56

Tourism Travel Customer Service E-support 56

Currency Alliance

MAY 9, 2019

The one thing that will differentiate each provider will be the unique customer data they capture from every touchpoint, and how they put that data into action to deliver a compelling enough value proposition to keep the customer coming back time and time again. Building such habits is precisely what loyalty programs do. .

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. ING Direct is one of those brands. Kudos to them.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. This does make the program look more exciting to members, and the currency more valuable.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40