ClearAction

AUGUST 29, 2015

If your recipe for customer experience ROI does not call for 3 types of action, it will probably flop. The 3 necessary action ingredients are (1) Micro Action, (2) Macro Action, AND (3) Cultural Action. Here's the recipe: 1) Micro Customer Experience Action. 3) Cultural Customer Experience Action.

ROI 117

ROI Customer Experience Culture Customer Experience Management 117

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. Customer references — testimonials from customers.

Customer Care 59

Customer Care CEM Customer Experience Net Promoter Score 59

Lumoa

JANUARY 31, 2023

Customer experience plays an important, if not the most important role in the success of any business. Nearly all companies (89%) believe that customer experience will be their primary basis for competition. In This Article: Why do you need Customer Experience Management? Eliminate company silos 1.

Customer Experience 176

Customer Experience NPS Touchpoint Customer Centricity 176

Lumoa

OCTOBER 31, 2018

Our guests have multiple years of experience in managing and consulting customer experience management in global companies and now lead their own businesses helping companies make customers happier. Some hints: big data, omnichannel, personalisation, AI and organizational culture. Talk to your board.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

CX Journey

JUNE 22, 2017

They describe what customers are doing, thinking, and feeling at each step in the journey. They become the backbone of your customer experience management efforts. Why do you need a customer journey map? They’re not linear either, nor are they static. CRM data, and more.

Customer Journey Mapping 58

Customer Journey Mapping Communication Customer Centricity Customer Journey 58

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing 2017 Consumers 59

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

Lumoa

FEBRUARY 20, 2018

Customer experience plays an important, if not the most important role in success of any business. Nearly all companies (89%) believe that customer experience will be their primary basis for competition. Why do you need Customer Experience Management? Voice of the customer: where to start?

Customer Experience 150

Customer Experience NPS Touchpoint Customer Centricity 150

ClearAction

MAY 31, 2015

Breaking Down Silos for Customer Experience Management. Since customers see their experience as a horizontal series of steps (journey), are silos of experts across the company negatively affecting customer experience? Related articles: 4 Customer Centric Culture Building Blocks.

Customer Experience Management 100

Customer Experience Management Customer Experience Management Sports 100

PeopleMetrics

APRIL 9, 2015

Depending on your organization, you may have to sit through meetings, phone calls, demos, conferences, and discussions—before your effort reaches a single customer. And once you have a customer experience management plan in place, well—then there’s even more work to do. Want to learn more? We''d be happy to talk with you!

Customer Experience 125

Customer Experience Customer Centricity Culture Feedback 125

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Definition 64

Definition Net Promoter Score Customer Experience CEM 64