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3 ways to deliver real value from Voice of the Customer insight

Eptica

Date: Wednesday, November 7, 2018 Author: Olivier Njamfa - CEO & Co-Founder 3 ways to deliver real value from Voice of the Customer insight. This echoes the findings of the Temkin Group – it discovered that only 24% of companies felt they were making changes to their operations based on VoC results.

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5 Keys for Marketing Executives to Break the ‘Too Generous Marketing Habit’

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it matters: Excessive generosity in marketing, like giving consumers greater discounts than necessary, can lead to lower profit margins and missed opportunities. Plus, knowing a customer’s behavior can help avoid over-discounting.

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How to dismantle data silos to drive customer centricity

BirdEye

In today’s competitive marketplace, it is easy to lose customers if they do not connect with a brand. Businesses must focus on offering superior customer experiences at every touchpoint: customers expect it , but only 8% believe they receive one. This can result in the loss of new and returning customers.

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Optimove Named Challenger on Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs

Optimove

With every passing year, brands and customers expect their mutual interactions to take a more personalized, understanding, and relevant turn. Download a complimentary copy of the full report, Gartner’s Magic Quadrant for Multichannel Marketing Hubs 2020, to learn more.

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Global consumer trends in 2022

Qualtrics

They told us loud and clear that they want better from businesses – our report explains what they want to see improved, and how businesses can make that happen so they can continue to attract and retain customers moving forward Here are the top trends global consumer trends in 2022: Download the full Global Consumer Trends 2022 report now.

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Why you need to give consumers channel choice to drive engagement

Eptica

Stalwarts such as the telephone, email and the web have been joined by the likes of chat and social media, all putting pressure on brands and their resources to meet changing customer expectations. But which channels do customers actually want to use, and when? The impact of worsening UK customer satisfaction.

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Five best practices to integrate VoC into your customer journey mapping processes

OpinionLab

The customer journey map is an essential tool for organizations needing to address the persistent cross-channel CX challenges that hinder a unique and frictionless user experience. Without a customer journey map, you’re unlikely to be able to provide a consistently positive experience at each interaction point.