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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base.

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Business strategy template examples, plus free downloads

BirdEye

Strategies might include social media, product and service offerings, or branding. However, its key function is to evaluate your range of products to determine which to invest more heavily in, which to maintain, and which to eliminate completely from your catalog. Otherwise, your analysis will be too broad.

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Acquisition Marketing in a Recession? Here’s How

Optimove

Here’s how: Acquiring higher-value customers Create effective, lookalike audiences. One technique involves identifying potential customers on the social media platform who are similar to your higher LTV customer base based on their characteristics and behaviors.

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The ultimate guide to business development in 2023

BirdEye

It can also help an organization identify the products and markets with a better return on investment and identify which deals to go after first. Free] Business plan template from Birdeye Download & Customize Now Differences between business development and sales Sales is taking leads and prospects and working toward a purchase.

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Proximity Marketing: What Is It & What Does It Mean For Local Businesses?

Grade.us

Automatically share your best reviews on your website and social media. Proximity marketing allows you to run a marketing campaign for your business targeting people based on where they are located. You can notify customers who enter your store or are nearby about promotions and discounts. Easily ask for reviews.

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Power up your digital marketing: The game-changing guide

BirdEye

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

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Top 15+ Marketing KPIs to track in 2023

BirdEye

Some standard marketing KPI examples are leads, revenue, return on investment, etc. While ad investment is a critical component of any digital marketing initiative, knowing the conversion rate of these ads is equally vital in determining business success. So what should you look out for?

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