Does Net Promoter Score Work for B2B Companies? You Bet It Does!
Retently
AUGUST 23, 2023
We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. As we’ve explained before, the response rate is one of the most important factors for calculating the quality of NPS data. Some people argue that NPS® doesn’t work effectively for B2B companies.
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