Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

SmartKarrot

AUGUST 12, 2022

Additionally, ChowNow also helps restaurants grow their business and customer base in two –. Two: ChowNow has a commission-free marketplace where restaurants can interact with new customers without having to pay huge margins. It did make an enormous difference in the Transportation Industry. Final Thoughts.

2013 10

2013 2011 Demo Transportation 10

Thematic

NOVEMBER 13, 2018

As an example, you could solve the lack of parking in a mall not by providing more parks, but by working with the city council to improve public transport options. But to really create a sense of urgency, look at what unexpected costs your customers can incur – and explain why this is important. Final thoughts.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101