Maz Iqbal

SEPTEMBER 18, 2014

What Is The Core Insight-Lesson For Those Working On Customer Experience And Customer-Centricity? The core insight-lesson is spelt out rather pithily and it is one with which I am in full agreement. The lesson is so obvious and yet neglected. There you have it. Like they did not work for InterLodge.

Customer Centricity 67

Customer Centricity Hotels Travel Leadership 67

Customer Bliss

APRIL 27, 2018

In every silo’s pursuit of becoming customer centric, the cumulative effect may be causing survey fatigue and frustration to your customers who are receiving them. Take an inventory of all the surveys that go out to customers, when and why. This can be a painful process, but it is also necessary.

Effort Score 181

Effort Score Customer Journey Social Media Call Center 181

Maru Group

AUGUST 3, 2020

Legacy customer experience and voice of customer tracking systems are showing their age, to the point where large research budgets are yielding fewer insights as the program ages. In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights.

Brands 52

Brands Government Metrics Measurement 52

Customer Alignment

OCTOBER 2, 2017

Some that come to us have implemented a Customer Experience management or Voice of Customer program, are on the way to being more customer-centric, are making tangible enhancements to their customer experience but are still not seeing the improvements and value they had hoped for. Leverage existing insight.

Customer Experience 40

Customer Experience Customer Centricity Customer Journey Voice of Customer 40

C3Centricity

NOVEMBER 20, 2017

Last week I wrote about my 7-step CatSight Process for Insight Development. If you haven’t yet had the chance to read last week’s post ( “Customer Centricity is Today’s Business Disruptor, Insights its Foundation”) I suggest you do this first, as background to this post.

Definition 67

Definition Insurance Books Insights 67

Pointillist

JUNE 7, 2021

Pointillist surveyed over 1,150 CX, marketing, analytics and customer care professionals from various industries across the world to identify best practices, approaches, benchmarks and tactics used by top performing organizations. “ Customer-centric enterprises make it a priority to align the entire organization around their customers.

Measurement 71

Measurement 2021 Management Omnichannel 71

Forrester's Customer Insights

AUGUST 23, 2022

Selecting, launching, and sustaining a new B2B sales methodology can be an overwhelming project for sales enablement teams.

Sales 26

Sales B2B Customer Change Customer Centricity 26