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Why Your Business Needs to Focus on Consumer Insights

ReviewTrackers

Introduction: Consumer Insights. For many of today’s business organizations, obtaining consumer insights has become one of the most important strategic priorities. This allows them to understand more completely and accurately how customers feel and think, what they need and care about, and how they make purchase decisions.

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Best Practices for Financial Services Surveys during COVID-19

Alida

Keeping communication channels open for two-way conversations with customers is pivotal in maintaining relationships while also enabling organizations to listen and adapt to their customerschanging outlook, actions, and brand satisfaction during the pandemic.

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Best Practices for Survey Activities during COVID-19

Alida

Keeping communication channels open for two-way conversations with customers is pivotal in maintaining relationships while also enabling organizations to listen and adapt to their customerschanging wants and needs.

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Accelerating the Customer Experience post-COVID

Lumoa

Just like receiving a text message on your phone, tone allows for interpretation but being able to see facial expressions and read body language can relay a sense of competency and trust among customers. Gaining feedback is half the battle itself, as it requires customers’ willingness to participate. What would make your life easier?

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Three Keys to Effective Customer Journey Mapping

Michelli Experience

Given that we’ve set the framework for service design and persona-based journey mapping in prior posts, I will focus this installment on how to use a customer journey map to affect positive change in your organization. How do you help people use the tool in service to improve the customer experience?

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Keeping your CX Programs Relevant to How Your Customers Evaluate your Brand

Maru Group

Legacy customer experience and voice of customer tracking systems are showing their age, to the point where large research budgets are yielding fewer insights as the program ages. In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights.

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8 Steps to Help De-clutter and Re-think Your Customer Listening

Customer Bliss

Are some measuring customer satisfaction, some measuring customer effort scores, and some measuring NPS? Know the options available to gain customer insight in addition to customer surveys. For example, is “humanizing” research part of your effort to understand customers’ lives?