Second to None

APRIL 8, 2019

Excellent customer service is a foundational component of a great customer experience. In customer service, there is a right way to do things—and a wrong way. Your customer service team is the front-line, directly interacting with consumers. The Needy Customer Service Representative (or Chat Bot).

E Commerce 82

E Commerce Customer Service Representative Poor Customer Service Fashion 82

Second to None

SEPTEMBER 13, 2018

Organizations that provide a unique, individualized value to their customers, both within their brick-and-mortar locations and online, will always have a place in this landscape, because the sheer size of Amazon prevents them from reaching individuals in this fashion. 1 [link]. 3,4,5 [link].

Retail 54

Retail Brands Fashion 2017 54

Second to None

MARCH 18, 2019

Previously an online option only, Neiman Marcus now offers a place in the store where customers can interact with digital stylists who provide fashion expertise while archiving shopper history and preferences for future purchases. The brand calls the new location a “playground for everyone”. [1] 1] [2] [link].

Retail 59

Retail E Commerce Fashion Customer Centricity 59

Second to None

APRIL 5, 2018

Additionally, in-store product technologies that provide opportunities for self-service can be a great way to provide a diverse value to customers. T here may be a convenience advantage to shopping online, a main part of the in-store advantage is consumers’ desire to physically interact with a product before purchasing. 1,2 [link].

Retail 59

Retail Omnichannel Fashion Voice of Customer 59

Second to None

APRIL 18, 2019

They also get the opportunity to interact with their followers, receiving feedback through comments and messages. 4] Furthermore, Dealsptr found that in the fashion industry, fashion influencers drive more purchasing decisions that family and friend recommendations. [5] 2,3] [link]. 4,5] [link].

Marketing 76

Marketing Customer Experience Social Media Fashion 76

Second to None

FEBRUARY 19, 2019

6] If your customers feel that their needs are being neglected in lieu of fashionable trends, their loyalty to your brand will deter. Offering samples is an interactive way to market private label products and increase customer engagement. Today, many customers want an interactive experience at their grocery store.

Brands 73

Brands Rewards Programs Loyalty Fashion 73

Second to None

SEPTEMBER 21, 2018

Different technologies have shifted the primary channels in which these interactions take place, forcing brands to adjust their experience platform. 4] All these examples show major players in their space adjusting the value they provide to customers based on evolving consumer desires and industry trends. 1,3 [link]. 2,4 [link].

Retail 54

Retail Consumers Brands Fashion 54

Second to None

MARCH 18, 2019

Previously an online option only, Neiman Marcus now offers a place in the store where customers can interact with digital stylists who provide fashion expertise while storing shopper history and preferences for future purchases. The brand calls the new location a “playground for everyone”. [1] 1] [2] [link].

Retail 48

Retail E Commerce Fashion Customer Centricity 48

Second to None

APRIL 9, 2018

Since the teams were combined, Sephora’s customer profiles have been rebuilt to include 360-degree data that tracks in-store purchases, interactions with sales people, online browsing and online purchasing. ” Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Brands 54

Brands E Commerce Retail Loyalty 54

Second to None

FEBRUARY 19, 2019

6] If your customers feel that their needs are being neglected in lieu of fashionable trends, their loyalty to your brand will deter. Offering samples is an interactive way to market private label products and increase customer engagement. Today, many customers want an interactive experience at their grocery store.

Brands 48

Brands Rewards Programs Loyalty 2018 48

SuiteCX

OCTOBER 22, 2015

While research has proven that a focus on improving customer experience directly impacts the bottom line, achieving the organizational and cultural change required to become fully customer-centric is not an easy process. It is critical to get all key departments aligned on your customer experience strategy.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey 2015 Customer Centricity 40

Storyminers

JULY 29, 2016

By responding to your reviews, you can showcase your excellent customer service, reward your customers for providing feedback and encourage future interactions with your client base. Positive, personal interactions with customers can help increase brand loyalty. Answer every complaint and do so in a timely fashion.

B2C 49

B2C Customer Retention Brands Social Media 49

Second to None

APRIL 16, 2018

Simply collecting data about how customers are interacting with your brand is not enough to curate a leading CX platform. Each of those potential points of interaction creates data every time the customer acts by clicking on a website or performing a search or phoning a call center.

Call Center 54

Call Center Measurement Brands Customer Centricity 54

Storyminers

JULY 6, 2020

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Bob Thompson is an international authority on customer-centric business management who has researched and shaped leading industry trends since 1998. Bob Thompson. Hilary is a New York City-based freelance journalist.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Bob Thompson is an international authority on customer-centric business management who has researched and shaped leading industry trends since 1998. Bob Thompson. Hilary is a New York City-based freelance journalist.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101