Remove Customer Engagement Remove Customer Insights Remove Retail Remove Rewards Programs
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Strengthening Brand Experience in the Grocery Industry

Second to None

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Today, many customers want an interactive experience at their grocery store.

Brands 73
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Strengthening Brand Experience in the Grocery Industry

Second to None

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Today, many customers want an interactive experience at their grocery store.

Brands 48
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Alongside retail, news brands have been among the hardest hit.

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Loyalty: On the Cusp of Major R(E)volution

Currency Alliance

To overcome this, we will see more loyalty coalitions that enable customers to capture more value across many places they shop – but not coalitions like Aeroplan, AirMiles, Nectar, Plenti, or Payback where the program operator is extracting too much value out of the ecosystem.

Loyalty 52
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Loyalty partners: co-creating customer value

Currency Alliance

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. But partnerships don’t have to be between huge companies; a local pharmacy can partner with convenience stores or fashion retailers. Vueling is similar. will change.

Loyalty 59
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. For Retail. How can we call that success? Gender-related.

Loyalty 45
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Loyalty Coalitions V3.0: greater benefits for consumers and brands

Currency Alliance

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Powerful consumer brands, meanwhile, are building their own coalitions. Trust issues.

Loyalty 36