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Reshaping retail: 3 innovation strategies for the e-commerce era

Alida

Brick-and-mortar is making a comeback , but many retailers struggle to drive sales. In these precarious times, both established and new retail players need to focus on customer needs. Today’s fickle customers don’t want aisle after aisle of redundant merchandise; they want to be a part of a brand experience.

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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

Example: A manufacturing company using Salesforce Einstein saw a 25% increase in customer engagement by delivering personalized product recommendations based on past purchases and browsing behaviour. Similarly, Salesforce has been using its Journey Builder tool since 2014 to help businesses create personalized customer journeys.

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Omnichannel Customer Engagement 101: Every Business Owner Should Know

ProProfs Chat

As a result, companies are adopting a customer-centric approach to find out what customers like and what they don’t. Buyers today expect to have multiple touchpoints with the retailer. Omnichannel customer experience is the outcome of customer-centricity. So, what is omnichannel customer engagement? .

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Customer Experience Undercover: What Is Mystery Shopping?

Experience Investigators by 360Connext

If you sell anything to anyone, you would do yourself a world of good by enlisting mystery shoppers (sometimes called secret shoppers) into your customer insights mix. Retailers, financial services organizations and healthcare practices have all enlisted mystery shoppers to help improve their customers’ experiences.

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Customer-led rebranding: How Price Chopper uses customer insight to thrive in the grocery industry

Alida

Price Chopper Supermarkets, an American grocery chain with 136 stores, has one answer: customer insight. At a recent Vision Critical webinar, Sam Trimboli, consumer insights specialist at Price Chopper, joined us to discuss how customer insight is helping the company thrive in the increasingly fragmented grocery industry.

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Unleashing Customer Insights: SAP CDP for Retail

SAP Customer Experience

How the Customer Data Platform is Redefining Retail By Peter Gergen, Solution Architect CX Currently, there is a transition from traditional retail experiences, characterized by generic product placements, impersonal offers and often frustrating checkout lines, to individually tailored customer experiences with a special focus on customer interests. (..)

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De-risking tech investments in retail: 3 questions executives need to answer

Alida

Retail brands are investing billions of dollars to deliver more compelling experiences for their customers. Wal-Mart’s goal, according to CFO Charles Holley, is to build a better relationship with customers through “improved site experiences and apps but also [through] enhanced store experiences.”. Is this on-brand?

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