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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty is a digital advertising agency that specializes in customer engagement campaigns for brands such as New Balance, L.L. 50% of C-suite respondents said their organization has no consistent measure of customer experience. One in five said that social media sentiment was their only measure. Bean and OxFam.

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Execs Still Don’t Get Customer Experience

Experience Investigators by 360Connext

Many executives are interested in improving and understanding customer experience. When Oracle released their White Paper Why Customer ‘Satisfaction’ is No Longer Good Enough , the stats caused quite a stir, and rightfully so. 82% describe the customer service process as being a lot of effort.

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What Does ‘Omnichannel Customer Engagement’ Mean?

Comm100

Its popularity comes as no surprise when you look at the stats: companies with strong omnichannel customer engagement see a 9.5% But what does ‘omnichannel customer engagement’ even mean? This provides a cohesive and seamless experience for both the customer and the agent across devices and touchpoints.

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Don’t Try This at Work: 15 Social Media Mistakes and Bad Customer Service Examples to Avoid at All Costs

Comm100

Social media is a modern day holy grail for businesses: should your company achieve a successful social media strategy, the promise is happiness (for you and your customers), abundance (of engagement and incoming cash flow), and longevity (of your corporation… social media is, after all, a major driver of what keeps businesses relevant nowadays).

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4 Ways to Get Rid of Painful CX Silos

Comm100

Your team can spend days crafting the perfect customer journey, but if only some people on your team can see the most recent interaction with the customer, how can your perfect customer journey come to fruition? Any new data can be fed back into this database, ensuring an ongoing, up-to-date view of your customer.

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Why B2B Companies Shouldn’t Shy Away from Marketing on Instagram

Oracle

When it comes to B2B marketing on social media, brands currently rely heavily on LinkedIn. It’s the top organic and paid social platform for B2B marketers. B2B brands that ramp up their marketing on Instagram may benefit from more customer engagement and increased visibility. Making the most of Instagram.

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Choosing My Solution: A Customer Engagement Software Checklist

Comm100

Choosing a customer engagement software solution can be daunting. By keeping this list in sight during research — or using it to ask your vendor questions during a sales pitch — you will be able to avoid hidden drawbacks and make an informed decision about which customer engagement solution is right for your company.