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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report.

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Strategic Customer Experience Action on Voice of Customer

ClearAction

Strategic Customer Experience Action on Voice of Customer Lynn Hunsaker. Strategic customer experience results require a strategic approach in the way we collect data and in the way we take action on it. There’s really no way to separate customers, as our ultimate funders, from any other business strategy.

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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report.

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Strativity Group Announces Next Customer Experience Management Certification Program – Fall 2014

Strativity

Strativity Group’s next Customer Experience Management (CEM) Certification program will be held in Orlando, FL., Innovating the experience to create lasting memories. Integrating social media into the customer experience. Measuring what matters in Voice of Customer programs.

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21 Tips for 2021 Customer Experience Excellence

ClearAction

Another interesting thing about this list of obvious CX excellence needs is it’s not necessarily in the average customer experience manager’s scope of control or influence. Similar disagreement would occur with the idea that your employee experience equals HR’s resolution of your complaints.

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It’s all about context stupid! Why most businesses fail to take this into account

Beyond Philosophy

Suppose you come in with a new lens and context framed around Customer Experience. Management may not be able to understand your context. They see changing the experience as something that will cost them money. Our job is to get that insight into the organization to improve the experience. Click here !

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New Wisdom for Voice of the Customer

ClearAction

The enterprise feedback management (EFM) systems that promised to free-up so much time, compared to the old manual methods of collecting and reporting customer feedback, have instead fully consumed managers with real-time VoC dashboards in the effort to reach out to negative raters and convert individual customers to brand evangelizers.