Remove Customer Experience Professionals Remove Customer Focused Remove Customer Journey Mapping Remove Marketing
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Customer Journey Mapping: Apply Insights Everywhere

ClearAction

Customer Journey Mapping: Apply Insights Everywhere. Customer journey mapping is a big investment in most companies, and money is being left on the table. That's because there are many more applications for customer experience insights than first meets the eye.

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Exploring Customer Journey Mapping – An Interview with Jim Tincher

SurveySparrow

But eventually, it became clear that many businesses had a different approach, and I found myself in a company where literally no one in Marketing or Product Development had ever even met any of our customers. But if that worked, would your customer experience be broken in the first place? Great title!

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Customer Experience Influencers You Must Follow – Part 1

Customer Guru

Aimee Lucas is a Certified Customer Experience Professional and Vice President at Temkin Group, where her research and consulting efforts are dedicated to transforming customer experience within large organizations. Augie Ray is the Research Director in customer experience for Marketing and CX leaders at Gartner.

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. According to a recent Forrester survey, 88% of CX pros are doing customer journey mapping.

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The Art of Selling CX

Horizon CX

Like a salesperson tailoring their pitch to address specific buyer needs, CX leaders must emphasize how a customer-focused approach directly contributes to achieving strategic milestones. Strategic Milestone: Amazon’s emphasis on customer satisfaction directly contributes to its strategic milestone of market leadership.

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Customer Experience Influencers You Must Follow – Part 2

Customer Guru

Lior is a thought-leader, author, and speaker and has expertise in customer experience and employee engagement. Marketing and thought leadership programs. He specializes in customer experience strategies, customer service engagement, and loyalty. She is a certified Customer Experience Professional (CCXP).

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CX Experts We Love

Wootric

These authors, speakers, thought-leaders and dedicated customer experience professionals have all helped contribute to the widespread adoption of CX, not just as a strategy, but as a higher goal. Director Analyst: Senior research analyst & executive advisor on Customer Experience at Gartner. Bruce Temkin.