Forging the link between Customer Experience and Innovation – Six Crucial Principles
Peter Lavers
MARCH 17, 2015
There’s a view that ‘real’ innovation is all about anticipating what customers will want before they even know that they want or need it. It is also a sad fact that many executives see innovation as about sexy new ‘techy’ products, winning share, and opening new markets (i.e. CUSTOMER EFFORT.
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