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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

More than 80% of business leaders see customer experience as a growing priority in 2024. But how can you support your customers on all the different channels they reach out on and offer a personalized yet unified response? That’s where customer experience platforms come in. Think ChatGPT but for your customer insights.

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

If companies keep operating their loyalty programs like they did in 2000, then by 2025 it’s likely they’ll be investing a lot of money in programs that their customers use only once, and quickly recognize it could be a decade before they reach interesting rewards. Multi-serviced. Why should investing in loyalty be different?

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Nandkishor Tripathi – Global Head of Customer Experience at SurveySensum. Multi-Award Winner, Nandkishor Tripathi is a Market Research Operations and CX Methodology Specialist with over 16 years of proven track record in delivering customer experience at the highest levels. LinkedIn : [link]. Website : [link].

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Loyalty technology for the API economy

Currency Alliance

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . Standardization. Today, that may still be 60% true.

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers. Loyalty programs, and the ‘loyalty mechanics’ designed into them, can drive very specific customer behavior.

Loyalty 52
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Loyalty: On the Cusp of Major R(E)volution

Currency Alliance

Stated a different way, ROI from loyalty marketing investments could grow exponentially with a few tweaks that put the customer´s interests first. Embracing a more universal loyalty currency or making your currency exchangeable is a huge step in demonstrating you want the customer to benefit from their loyalty.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

But more importantly, you’ll get customers to agree to divulge their data and agree to receive marketing messages – which are of incredibly high value, against the relatively low cost of issuing somebody else’s loyalty currency. Loyalty programs, and the ‘loyalty mechanics’ designed into them, can drive very specific customer behavior.