Currency Alliance

OCTOBER 12, 2021

The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. For airlines and hotel groups, frequent customers are business travelers, so their partner mixes are heavily biased toward fellow travel brands. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. So the initiative offers meaningful utility to many customers.

Magazine 52

Magazine Loyalty Innovation 2020 52

Oracle

APRIL 8, 2021

Disney goes deep on customer insight. Disney Movie Insiders is the loyalty program for Walt Disney Studios, spanning Marvel and Star Wars to Pixar films. One of its key benefits (and a key benefit of all member experiences) is the discovery of customer insight to deliver a better customer experience.

Loyalty Programs 52

Loyalty Programs Loyalty Customer Relationships Rewards Programs 52

Currency Alliance

JUNE 11, 2017

More useful loyalty currencies are appreciated by more people and will bring the hundreds of millions of people who are rarely active in loyalty programs back into the fold – because they can accumulate more useful value across a much wider spectrum of places they shop.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

SmartKarrot

APRIL 20, 2022

Rewarding prospects in the form of free product trials makes it easier to sell it to them. Gain actionable insights to enhance business strategies. The success or failure of loyalty programs tells a lot about the product, service, and customer behavior. Customer experience doesn’t guarantee loyalty.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

SuiteCX

JANUARY 19, 2015

It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements. 10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. Click here to view SlideShare. Yep, we’ve been at this a while.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey Insights 2014 40

Currency Alliance

FEBRUARY 26, 2019

The future represents much more collaboration among brands to serve common customers more effectively. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. altering customer behaviour to support corporate objectives, without upsetting people.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45